Tag Archives: TFD

Storage Field Day 15 – Watch Live Here

Following on from my previous post about the vendor line-up and my plans during the event, this post is to share the exact vendor presentation schedule and some additional details.

Watch LIVE!

Below is the live streaming link to the event on the day if you’d like to join us LIVE. While the time difference might make it a little tricky for some, it is well worth taking part in as all the viewers will also have the chance to ask questions from the vendors live, similar to the delegates onset. Just do it, you won’t be disappointed!

Session Schedule

Given below is the session schedule throughout the event, starting from Wednesday the 7th. All times are in Pacific time (-8 hours from UK time)

Wednesday the 7th of March

    • 09:30 – 11:30 (5:30-7:30pm UK time) – WekaIO presents
    • 13:00 – 15:00 (9-11pm UK time) – IBM presents
    • 16:00 – 18:00 (12-2am 8th of March, UK time) Dropbox presents

Thursday the 8th of March

  • 08:00-10:00 (4-6pm UK time) – Hedvig presents from their Santa Clara offices
  • 10:30-12:30 (6:30-8:30pm UK time) NetApp presents from their Santa Clara offices
  • 13:30-15:30 (9:30-11:30pm UK time) – Western Digital/Tegile presents from Levi’s Stadium
  • 16:00-18:00 (12-2am 9th of March, UK time) – Datrium presents from Levi’s Stadium

Friday the 9th of March

  • 08:00-10:00 (4-6pm UK time) – StarWinds presents in the Seattle Room
  • 11:00-13:00 (7-9pm UK time) – Cohesity presents at their San Jose offices
  • 14:00-16:00 (10pm-12am UK time) – Huawei presents at their Santa Clara offices

Storage Field Day 15 – Introduction

Having attended the Storage Field Day 12 edition back in 2017, I was really looking forward to attending this popular event again. Luckily I’ve been invited again to attend the Storage Field Day 15 with an exciting line up of various enterprise storage vendors. This post is a quick intro about the event and the schedule ahead.

SFD – Quick Introduction!

Storage Field Day is a part of the popular, invitees only, Tech Field Day series of events organised and hosted by Gestalt IT (GestaltIT.com). The genius idea behind the event is to bring together innovative technology solutions from various vendors (The “Sponsors”) who will be presenting their solutions live to a room full of independent technology bloggers and thought leaders (The “delegates”), chosen from around the world based on their knowledge, community profile and thought leadership, in order to get their independent thoughts (good or bad) of the said solutions. The event is also streamed live worldwide for anyone to tune in to and is often used by various technology start-ups to announce their arrival to the mainstream markets.

There are various different field day events organised by Gestalt IT such as Tech / Storage / Cloud / Mobility / Networking / Virtualisation / Unified Communications / Wirelesss Field Day events that take place throughout the year with respective technology vendor solutions showcased in each. It’s organised by the chief organiser Stephen Foskett (@SFoskett) and has always been an extremely popular event amongst the vendors as it provides an ideal opportunity for them to present their new products and solutions to a number of thought leaders and community influencers from around the world and get their valuable thoughts & feedback. It is equally popular amongst the attending delegates who gets the opportunity, not only to witness brand new technology at times, but also be able to critique and express their valuable feedback in front of these vendors.

During each day, the delegates and the organisers (Steve along with few of the supporting crew members such as the camera crew) would travel to each of the participating vendors offices (often in the Silicon Valley) where the technology & business leaders would be presenting there’s solutions to the audience. Typically, this whole session is streamed live thanks to the SFD camera crew and each session is also recorded to be posted on to various video sharing sites for subsequent viewings. I would seriously recommend have a look at their YouTube channel https://www.youtube.com/channel/UCSnTTyp4q7jMhwECxXzMAXQ/featured for past session recordings if you are a technology person with a keen interest in enterprise technology solutions.

SFD15 – Schedule & Vendor line-up

SFD15 is due to take place in the Silicon Valley between the 7-9th of March 2018. From what I understood, SFD15 has been a fiercely competitive event in terms of the sponsor slots by various vendors due to high popularity and I’ve noticed the participating vendor list changing few times up until now, presumably due to increasing competition. The list of vendors confirmed (as of today-17.02.2018) are as follows

  • Cohesity:               Cohesity is a relatively new, secondary storage vendor that I’ve been keeping a close eye on for a while now. I know their offering and their value proposition fairly well and am looking forward to understanding what’s new and their future plans.
  • Dropbox:               This is big and for the first time ever, Dropbox are publicly announcing their home grown, highly customised storage infrastructure that runs hand in hand with their own Software Defined Storage solution that together stores all of our data behind the scene. This is going to be epic. So DO NOT miss out on this one.
  • Hedvig:                   Hedvig is a Software Defined Storage company started about 5 years ago in the Silicon Valley by an ex engineer with distributed file system and database design experience at AWS and Facebook who invented Amazon DynamoDB & Cassandra. I’ve reviewed Hedvig’s technology quite closely in the past and have liked what I’ve seen. So, I’m very keen to see what they have to say this time around their latest offering and the future plans.
  • Datrium:                While I had come across these guys before, I didn’t know the details of their offering other than that they claim to be an (better) alternative typical converged and Hyper-Converged solutions out there. So looking forward to finding out a bit more about their offering.
  • NetApp:                  NetApp is a regular delegate at most Tech Field Day events and this time around, they are likely going to be presenting their overall storage strategy (A good one that I’m already familiar with) with possibly a major focus on their HCI offering (which I’m not fully sold on as a credible HCI offering compared to competition, but thought of as more a CI solution). So keen to find out a bit more to clarify on this front. NetApp is a company I work with very closely and have known for years and its always a pleasure to be able to visit their HO in Sunnyvale.
  • HGST:                      This will likely be the Tegile offering that was procured by Western Digital. Looking forward to this.
  • Huawei:                   Huawei is the popular Chinese data center IT behemoth that is growing in popularity each year. Incidentally, Huawei is a vendor partner of company and I know they have a growing presence in the UK public sector due to their lower costs on infrastructure components. While they manufacture everything from servers to software Defined Networking controllers, I’d presume the focus of their session during SFD15 would be on their storage offering. I am personally not fully familiar with Huawei’s storage offerings so this could be a great opportunity for me to right that wrong.
  • IBM:                           No introduction necessary for this one . Not sure what IBM storage solution they’ll be covering during SFD15.
  • StarWind:               StarWind who is a HCI solution vendor, presented in the last SFD12 I attended and its good to see them come back to SFD15 again. Keen to get an updated view on things.
  • WEKA.IO:               These guys claim to have the world’s fasted parallel file system and are totally new to me. So I am really looking forward to finding out the details of their offering and its value proposition.

My Plan

I will be travelling to San Jose from London Heathrow on the 6th with a view to catching up with this year’s delegates over the evening meal on the 6th which is always fun. There are some familiar faces from last years SFD12 as well as few new faces (to me) so looking forward to meeting these girls and boys. I am due to fly back to London on Monday the 12th and I expect to gather some intimate knowledge of these solutions. I am aiming to publish some posts on most of the interesting solutions I come across to provide a deep dive and my independent thoughts on them, during and after the event.

If you are interested in attending a future TFD / SFD event, all the information you need to know can be found here at http://techfieldday.com/delegates/become-field-day-delegate/.

If you are interested in watching these sessions / presentations live, you can find the schedule and the live stream link information at http://techfieldday.com/event/sfd15/. I would seriously encourage you to watch the event live and do take part in the live questions as well.

SFD12 Posts

As mentioned above, I learnt a lot during the SFD12 participation last year about the storage industry in general as well about the direction of a number of storage vendors. If you are interested in finding out more, see my #SFD12 articles below

Storage Field Day (#SFD12) – Vendor line up

Following on from my previous post about a quick intro to Storage Field Day (#SFD12) that I was invited to attend in San Jose this week as an independent thought leader, I wanted to get a quick post out on the list of vendors we are supposed to be seeing. If you are new to what Tech Field Day / Storage Field Day events are, you’ll also find an intro in my above post.

The event is starting tomorrow and I am currently waiting for my flight to SJC at LHR, and its fair to say I am really looking forward to attending the event. Part of that excitement is due to being given the chance to meet a bunch of other key independent thought leaders, community contributors, Technology evangelists from around the world as well as the chance to meet Stephen Foskett (@SFoskett) and the rest of the #TFD crew from Gestalt IT (GestaltIT.com) at the event. But most of that excitement for me is simply due to the awesome (did I say aaawwwesommmmmmeee?) list of vendors that we are supposed to be meeting with to discuss their technologies.

The full list & event agenda goes as follows

Wednesday the 8th

  • Watch the live streaming of the event @ https://livestream.com/accounts/1542415/events/6861449/player?width=460&height=259&enableInfoAndActivity=false&defaultDrawer=&autoPlay=false&mute=false
  • 09:00 – MoSMB presentation
    • MoSMB is a fully compliant, light weight adaptation of SMB3 made available as proprietory offering by Ryussi technologies. In effect its a BMS3 server on Linux & Unix systems. They are not a technology I had come across before so really looking forward to getting to know more about them and their offerings and their partnership with Microsoft…etc.
  • 10:00 – StarWind Presents
    • Again, new technology to me personally, which appears to be a Hyper-Converged appliance that seem to unify commodity server disks and flash with multiple hypervisors. Hyper-Converged platforms are very much of interest to me and I know the industry leading offerings on this front such as VMware VSAN & Nutanix fairly well. So its good to get to know these guys too and understanding what are their Unique Selling Points / differentiators to the big boys.
  • 13:00 – Elastifile Presents
    • Elastic Loud File System from Elastafile is supposed to be able to provide application level distributed file / object system spanning private cloud and public cloud to provide a hybrid cloud data infrastructure. This one is again new to me so keen to understand more about what makes them different to other similar distributed object / storage solutions such as HedVig / Scality from my perspective. Expect my analysis blog post on this one after I’ve met up with them for my initial take!
  • 16:00 – Excelero Presents (hosted at Excelero office in the Silicon Valley)
    • These guys are a new vendor that is literally due to launch themselves on the same day as we speak to them. Effectively they don’t exists quite yet. So quite exciting to find out who they are what they’ve got to offer us in this increasingly growing, rapidly changing world of enterprise IT.
  • 19:00 – Dinner and Reception (Storage Cocktails?) with presenters and friends at Loft Bar and Bistro in San Jose
    • Good networking event with the presenters from the day for peer to peer networking and further questioning on what we’ve heard from them during the day.

Thursday the 9th of March

  • 08:00 (4pm UK time) – Nimble Storage Presents
    • Nimble are a SAN vendor that I am fairly familiar with and have known them for a fairly long time and I also have few friends that work at Nimble UK. To be fair, I was never a very big fan of Nimble personally as a hybrid SAN vendor as I was  more a NetApp, EMC, HPe 3Par kinda person for hybrid SAN offering which I’ve always thought offer the same if not better tech for roughly a similar price point, with the added benefit of being large established vendors. Perhaps I can use this session to understand where Nimble is heading now as an organisation and what differentiators / USP’s they may have compared to big boys and how they plan to stay relevant in an industry which is generally in decline as a whole.
  • 10:45 – NetApp Presents (At NetApp head office in Silicon Valley)
    • Now I know a lot about NetApp :-). NetApp was my main storage skill in the past (still is to a good level) and I have always been very close to most NetApp technologies, from both presales and deliver perspective and was also awarded as the NetApp partner System Engineer of the Year (2013) for UK & Ireland by NetApp. However since the introduction of cDOT properly to their portfolio, I’ve always felt like they’ve lost a little market traction a little. I’m very keen to listen to NetApp’s current messaging and understand where their heads are at, and how their new technology stack including SolidFire is going to be positioned against other larger vendors such as Dell EMC, HPe 3Par as well as all the disruption from Software Defined storage vendors.
  • 12:45 (20:45 UK time) – Lunch at NetApp with Dave Hitz
    • Dave Hitz  (@DaveHitz) who was the NetApp founder is a legend… Nuff said!
  • 14:00 – Datera Presents
    • Datera is a high performance elastic block storage vendor and is again quite new to me. So looking forward to understanding more about what they have to offer.
  • 19:30 – San Jose Sharks hockey game at SAP Center
    • Yes, its an evening watching a bit of Ice Hockey which, I’ve never done before. To be clear, Ice Hockey is not one of my favourite sports but happy to take part in the event :0).

Friday the 10th of March

  • 09:00 (17:00 UK time) – SNIA Presents (@Intel Head office)
    • The Storage Networking Industry Association is a non profit organisation made up of various technology vendor companies.
  • 10:30 (18:30 UK time) – Intel Presents (@Intel Head office)
    • I don’t think I need to explain / introduce Intel to anyone. If I must, they kinda make some processors :-). Looking forward to visiting Intel office in the valley.

All and all, its an exciting line up of vendors and some old and some new vendors which I’m looking forward to meeting.

Exciting stuff, cant wait…! Now off to board the flight. See you on the other side!