The impact of digital revolution on software licensing – Or is that the other way around?

I happened to come across the below post which, after reading got me thinking about few things which I thought would be a good idea to write a quick post about and get everyone else’s thoughts too.

http://diginomica.com/2017/02/20/sap-v-diageo-important-ruling-customers-indirect-access-issues/

The article was effectively about a court battle between SAP (an enterprise SW vendor, that in their own admission is “The market leader in enterprise application software”) & Diageo (the drinks manufacturing giant) where SAP was suing Diageo to secure additional licensing revenue for indirect use of the data produced by SAP system software. If you didn’t read the full abstract via the above link, what that essentially meant was that when the data SAP generates (for the legal, fee paying customers that is Diageo) is accessed by a 3rd party, presumably for proving Diageo with a service, that SAP needs to be paid additional licensing revenue for that indirect usage which is the responsibility of Diageo.

In this case, this ability for SAP to claim additional licensing revenue from Diageo was in its contract which was why it was ruled in SAP’s favour by the judge (according to the article). While admitting that I am NOT a legal eagle, this brings the question to my mind that, if this in fact is the final verdict on this case (which I’m sure would be challenged in appeals court…etc.), is this approach fair, especially in a world faced with a massive digital revolution where everything, starting from a small electronic device, to a large multi-node machine, to a piece of software are all connected through digital technologies  to relay data from one to another with the intention of processing and re-processing data as it’s being parsed through each piece of software (disparate consumption)?

In my line of work (IT), almost all IT systems are interconnected and that interconnection is typically there for one system to consume the data produced by another system and the number of hops involved in this inter-connection chain can go up from a couple of systems to few dozen on how digital each customer’s environment is. In a pre “Digital Enterprise” world, typically all these connection hops (i.e. IT Systems) belong to one department, one business unit, or worst case, one organisation and therefore typically licensed to be used by that department / Business unit / Organisation (which covers all the users of that department / business unit / organisation).

But the digital revolution currently sweeping across all forms of industries will increase such inter-connectivity of Software systems to go beyond one organisation as multiple organisations will collaborate through data sharing, often real time across various platforms in order to create a truly digital enterprise. Some of these type of digital integration is already common place, especially amongst finance sector customers…etc. Such digital connectivity of software platforms across organisations will now likely be relevant to many other organisations which previously would have thought that they are mutually exclusive when it comes to their business operations.  So I guess my questions is if the software that underpins those key digital connectivities happened to have such attitude to licensing like SAP did in the instance above, what would be the implications on true digital connectivity, across multiple software platforms? Are we fully aware of the exact small print of each and every software we ever use within our business to fully understand how each one of them define its permitted usage, who’s classed as its users are and where we can connect it to other systems vs where we cannot? How do we know precisely that we are not violating such draconian licensing laws during this multi-platform, API driven, digital inter-connectivity?

What do you think? Just curious on getting people’s views as I’m sure there’s no right or wrong answer. Do you think such draconian licensing rules are wrong or would you argue given a dwindling market for Independent Software Vendors (courtesy of public cloud), they should be allowed to benefit from not just direct but also indirect (2nd and 3rd level) interaction with data initially produced by their software systems? If you would, do you then have the sufficient licensing expertise in house to ensure that you are not violating software licensing agreements that you often sign up to without reading them? If you don’t have in house knowledge, do you have a trusted partner who can advise on such licensing matters in an increasing complex, digitally inter-connected world including Cloud platforms (PaaS, SaaS) and help you achieve a true digitally connected enterprise without paying over the odds for software licenses?

Keen to see what others think!

Cheers

Chan

#DigitalEnterprise #Connected #IoT #DigitalRevolution #Licensing

Storage Field Day (#SFD12) – A quick intro!

I’ve been very fortunate enough to be invited to attend the popular Tech Field Day (#SFD12) to be held in March 2017 in Silicon Valey so a quick post to share my initial thoughts & about the event itself.

Tech Field Day is a popular, invitees only, an independant IT influencer event organised and hosted by  Gestalt IT (GestaltIT.com). The idea behind the event is to bring together innovative technology product vendors and independant thought leaders from around the globe with an active community contribution to share information and opinions interactively.  There are various different field day events such as Tech / Storage / Cloud / Mobility / Networking / Virtualisation / Unified Communications / Wirelesss Field Day events that take place throughout the year with respective technology vendors. It’s organised by the long time leader Stephen Foskett (@SFoskett) and has always been an extremely popular event amongst the vendors as it provides an ideal opportunity to present their new products and solutions to a number of thought leaders and community influencers from around the world and get their valueable thoughts & feedback.

I’ve been wanting to attend as a delegate for a while now but as the event was an invitee only event for the delegates, I wasn’t able to just sign up and attend. However this time around, I was extremely lucky to have been invited attend the next event Storage Field Day (#SFD12) in San Jose on March 7th-10th which I’m now looking forward to.

The details around the SFD12 event that I will be attending, including the rest of the invited delegates as well as the presenting vendor details are all available here. I will aim to provide a summary outlining my thoughts on various technologies & solutions we are going to be discussing about focusing on not just their technical value but also the business value to potential customers so stay tuned…!

In the meantime, if you would like to attend a fiuture Tech Field Day Event, all the information you need and how to apply are listed here. If you would like to see what the typical event sessions look like, have a look at their youtube feed here for past event recordings.

Thanks

Chan

 

VMware vExperts 2017 Annouced!

The latest batch of VMware vExperts in 2017 was announced last week on the 8th of February and I’m glad to say I’ve made the cut for the 3rd year which was fantastic news personally. The vExpert programme is VMware’s global evangelism and advocacy programme and is held in high regards within the community due to the expertise of the selected vExperts and their contribution towards enabling and empowering customers around the world with their virtualisation and software defined datacentre projects through knowledge sharing. The candidates are judged on their contribution to the community through activities such as community blogs, personal blogs, participation of events, producing tools…etc.. and in general, maintaining their expertise in related subject matters. vExperts typically get access to private betas, free licenses, early access product briefings, exclusive events, free access to VMworld conference materials, and other opportunities to directly interact with VMware product teams which is totally awesome and in return, help us to feed the information back to our customers…

Its been a great honour to have been recognised by VMware again for this prestigious title and I’d like to thank VMware as well as congratulate the other fellow vExperts who have also made it this year. Lets keep up the good work…!!

The full list of VMware vExperts 2017 can be found below

https://communities.vmware.com/vexpert.jspa

My vExpert profile link is below

https://communities.vmware.com/docs/DOC-31313

Cheers

Chan